SEO for roofers: how to rank for roof repairs, leaks and restorations

Roofing searches come in waves. After a storm, searches for roof leaks and emergency roof repairs jump, and the roofers already showing in the map pack get the calls. Between storms, people search for restorations, reroofing, gutter replacement and roof inspections, and they take their time.

That gives roofers two SEO jobs: be visible fast when the weather turns, and be the most convincing option when someone is planning a big job.

A homeowner is letting someone onto their roof for a job they cannot easily check, often after a storm when door knockers are working the street. They look harder at roofers than at most trades.

Your site and profile should answer the trust questions before they are asked: your licence where your state requires one, your insurance, a real business address or service area, how long you have been operating, and reviews that mention real jobs. Photos of your own crew and finished roofs do more than any slogan.

• A page for each service: leak repairs, restorations, reroofs, gutters, inspections and commercial roofing if you do it
• Project pages with before and after photos, the suburb, the problem, what you did and how long it took
• Titles that match searches, such as Roof Restoration plus your city
• Your licence and insurance details where customers can see them
• A storm damage page that explains what to do before you arrive and how insurance claims usually work with you
• Reviews shown on the page, ideally ones that mention the job
• Fast mobile loading and a tap to call button

Google bases local rankings on relevance, distance and prominence. Set Roofing contractor as your primary category if it fits, list each service, set your service area to suburbs you really cover and keep your hours accurate, especially after a storm when people call at all hours.

Add photos of finished roofs every week and ask every customer for a review with a direct link. After a storm, post an update on your profile about availability so customers can see you are working. The Google Maps ranking guide has the full checklist.

Storm work is welcome but unpredictable. The roofers with steady diaries usually have pages that pull in planned work all year.

• Write answers to the questions homeowners ask before they book: how long a restoration lasts, metal versus tile, signs a roof needs replacing
• Publish a new project page after every good job
• Ask past restoration customers for referrals before peak season
• Prepare your storm page and profile updates before the season starts

My SEO and Google Maps work starts from $800 a month, and I take one business per trade per area, so I am never ranking you against another client.

1. 1Check your Google Business Profile category, services, hours and service area.
2. 2Add your best ten before and after photos to the profile and website.
3. 3Turn your last five good jobs into short project pages.
4. 4Send a review link to every customer from the last three months.
5. 5Make sure your licence and insurance details are easy to find on your site.