Case study
AC Gutter Guard: from hit and miss leads to calls up 133%, in Cooper's words
AC Gutter Guard installs gutter guard and solar panel bird proofing across Wollongong, the Illawarra, the Southern Highlands and the Shoalhaven. Cooper says leads were hit and miss and he was spending thousands on Google Ads. Here is what Mark changed, and what Cooper says happened.
Business
Gutter guard and solar panel bird proofing
Area
Wollongong, the Illawarra, Southern Highlands and Shoalhaven
Work
Website, local SEO, Google listing, Google Ads and quiz funnels
Result, in their words
Our phone calls are up 133%.
Watch Cooper tell it
39 seconds
Before working with Mark, Cooper says leads were hit and miss and he was spending thousands on Google Ads. Mark took over local SEO, the Google listing and Google Ads, and built quiz funnels run with Facebook and Instagram ads. Cooper says phone calls are up 133% and he gets 20 plus solid leads every month.
Watch on YouTubePlenty of ad spend, not enough steady leads
Cooper describes the starting point plainly: leads were hit and miss, and thousands of dollars were going into Google Ads.
Gutter guard is usually a planned purchase, not an emergency. Homeowners compare a few businesses before they call, so the business needs to be easy to find, easy to trust and easy to enquire with every week, not only when an ad happens to land.
What Mark did
- A website with clear, high converting pages for each service: gutter guard, solar panel bird proofing, ember guard and gutter cleaning.
- Local SEO and Google listing management across the areas AC Gutter Guard covers.
- Mark took over the Google Ads account, so search ads and SEO work together instead of competing for budget.
- Quiz funnels run with Facebook and Instagram ads, so homeowners who are not searching yet can answer a few quick questions and ask for a quote.
What changed, in Cooper's words
- Cooper says phone calls are up 133%.
- He says the business now gets 20 plus solid leads every single month.
Results are each client's own words from a video recorded in June 2026. Every business, trade and area is different, and no ranking or result is guaranteed.
Wollongong, the Illawarra and Australia wide
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